Course Syllabus

BUS 2650 Management Principles for Entrepreneurs

Course Description

This course addresses specific management strategies related to starting, owning, operating, and growing a small business. Students will explore marketing, customer service, financial management, leadership, ethics, and growth opportunities. Real-world case studies and examples will be used throughout the course, along with contemporary readings relevant in the current business environment.

Justification

BUS 2650 is a course for students studying business and also for students in other fields who wish to successfully start and run their own business. This course is a component of the Entrepreneurship Certificate of Proficiency. Additionally, the course serves several other programs across the college, including the Commercial Music program. A common reason for small business failure is the inability to manage. This course is designed to give students the fundamentals needed to successfully manage a small business.

Student Learning Outcomes

1. Students will understand how to build and maintain customer relationships through marketing, sales, and customer service.
2. Students will understand the human and legal aspects of starting and organizing a business.
3. Students will understand how to analyze and manage the financial aspects of a business including cash flow, financing, and profit management.
4. Students will understand how to manage the operations of a business effectively and efficiently.

Course Content

This course will include the following content:
- Basics of entrepreneurship
- Business formation and organization
- Affordable marketing strategies
- Financial management
- People management
- Operations management
- Customer service