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Course Syllabus

TEDM 1060 Digital Advertising

  • Division: Business and Applied Tech
  • Department: Business
  • Credit/Time Requirement: Credit: 3; Lecture: 3; Lab: 0
  • Clock/Hour Requirements: 90
  • Semesters Offered: TBA
  • Semester Approved: Summer 2022
  • Five-Year Review Semester: Fall 2027
  • End Semester: Spring 2028
  • Optimum Class Size: 20
  • Maximum Class Size: 25

Course Description

This Digital Advertising course is designed to help students become proficient in Search Engine Marketing using today’s leading platforms. The course will cover Digital Advertising best practices, Search Ads, Display Ads, Video Ads, Digital Ad Optimization, Analyzing Ad Performance, and current leading Digital Advertising Platforms. Students will learn through lectures, guest speakers, presentations, and hands-on applications the best practices and strategies of Digital Advertising. After the completion of this course, students should be able to obtain an entry-level position as a Digital Advertising Specialist. (Prior to Fall 2025 this course was TEDM 1110.)

Justification

Digital Marketing is a 5-star job, and since many digital marketing jobs can be done remotely, this will open up a strong career path for Central Utah. This course contains essential skills for digital marketers to master.

This is a required course in the new Digital Marketing and Analytics program.

Student Learning Outcomes

  1. Students will learn why digital advertising is an important part of a company's overall marketing strategy.
  2. Students will learn digital advertising key terminology and definitions.
  3. Students will learn when and how to use Digital Advertising to drive website traffic, leads, and sales.
  4. Students will learn digital advertising best practices and strategies.
  5. Students will learn and practice search ads on current leading advertising platforms.
  6. Students will learn and practice display ads on current leading advertising platforms.
  7. Students will learn and practice video ads on current leading advertising platforms.
  8. Students will learn and practice shopping ads on current leading advertising platforms
  9. Students will become proficient at using digital advertising tools. (exp. Ahrefs & SEMRUSH)

Course Content

The course will cover:
- Digital Advertising best practices,
- Search Ads,
- Display Ads,
- Video Ads,
- Digital Ads Optimization Analyzing Ad Performance, and
- current leading Digital Advertising Platforms.

The course is designed to foster talent in all students. Students will be encouraged to share personal experiences and a wide variety of examples will be presented to help students understand the global effect of marketing. Examples of how to market to a variety of groups and markets may be included.